Digital Fiefdoms

Last week I was running a digital strategy session in the beautiful city of Zagreb for the splendid folk at HURA.  It was interesting to hear that many of the issues being faced in Croatia are similar to those in other markets.  For instance, one agency man told me that the problem they have is bringing the digital department in line with the rest of the agency, as it currently operates as an independent fiefdom that almost competes with the rest of the business, rather than supporting it.  I think this is a good example of how many of the issues in this technological revolution through which we are living are not technical.